Compelling resources exist for consumer brands to pursue greater ownership of the telecoms value chain.
A branded mobile service puts your business in the hands of the customer, creating non-traditional revenue growth, margin protection, and customer engagement benefits of owning the direct relationship with the customer.
With customer ownership comes the ability to ensure that other brands and competitors don't end up owning the most important 'window' into your customer relationship.
Providing your customers with devices and contract or top-up packages further engages them with your business —often reducing churn or extending the customer relationship for your core business!
Being able to offer personalized mobile services, leveraging the enhanced security aspects of SIM card ownership, and offering consumers a share of wallet savings in the form of rewards on mobile spending can drive core business value.
Africa is a Mobile-First Economy. Having your customer's primary channel of communication aids you in your own digital migration and allows for flexibility. personalised services direct to the end consumer.
Omnichannel mobile self-care and Customer care lowers the overhead in your core business and allows you to serve more consumers more efficiently.
The insights and data available to consumer brands through membership of the SIM card and customer relationship greatly benefit their understanding of the consumer's behavior, wants, and needs.